See the Final South Division Corridor Plan!

The Final Plan South Division Corridor Plan is now available.  It is the culmination of more than a year of work on the part of the Planning Team, Steering Committee, and you, the community.

To see the document click the link below:

El Plan Final del Corredor de la División Sur ya está disponible. Es la culminación de más de un año de trabajo por parte del Equipo de Planificación, el Comité Directivo, la comunidad y usted.

Para ver el documento, haga clic en el siguiente enlace:

Community Meeting 4 Results

Community Meeting 4 was held on Wednesday, June 12th, 2019. The meeting previewed the South Division Corridor Plan to the community. We had approximately 50 attendees, including a few first-time participants. The large boards in the Pop-Up space were all updated to showcase the Plan Principles (including vision, desired outcomes and the top three project ideas for each) and the opportunity maps and concept renderings for each of the six focus areas along the corridor. Each participant received $10,000 “Division Dollars” to fund their favorite project ideas.

The top five projects identified were:

  1. Develop a Storefront Improvement Program
  2. Recruit a Credit Union or Minority-Owned Bank 
  3. Facilitate Home Repair and Improvements 
  4. Develop and Support a Variety of Community Events
  5. Advocate for Changes to City and State Policy 

These top-ranked projects will receive further concept development within the Corridor Plan, followed by the ten remaining concepts developed by the Working Groups, and the larger pool of project ideas that may be further developed through plan implementation.

To see the photos of the event, look in the photos page in the sidebar. To download the full project report, click the link below.

Fashion Show update, Project Schedule and Next Steps

The Fashion Show was a huge success!

First off, we would like to thank the organizers of the South Division Comeback Fashion Show – the event was a HUGE Success!!

A special thanks goes out to Tim Bracey (Fashion Show Project Manager) and our Ambassador team, Sheryl Brown of Koko B. (our expert adviser), host James Stark, the Kroc Center, and a fabulous cast of models and volunteers. With over 200 tickets sold, we had a full house! 

Next Steps of the project

As the process shifts from community engagement and visioning into development of the actual Corridor Plan and implementation strategies, it may seem like things have been slowing down. It’s been quite the opposite! The Camiros team has been busy refining the Project Sheets that will serve as the backbone of many of the Plan recommendations. Similarly, they have been working on recommendations for each of our geographical focus areas.

The SB Friedman Team has refined the Market Study based on comments from the Steering Committee, including creation of data that supports marketing the corridor for a financial institution. They have also completed the first draft of the Residential Affordability Assessment, which helps us to better answer the questions of “What is affordable for THIS neighborhood?” and identify the challenges that need to be addressed around housing and displacement risk.

Looking ahead, we have also developed a tentative schedule from now through Plan Adoption. Key items include:

5/8 – Steering Committee Meeting / Final Working Group Meeting / Implementation Structure Kick-Off Discussion
5/28 – Draft Plan to Steering Committee 
6/4 – Draft Plan Review Meeting with Steering Committee 
6/4 – Community Meeting #4 
7/8 – Refined Plan to Steering Committee 
7/16 – Steering Committee Meeting (Plan Review / Implementation Discussion)
8/5 – Draft Implementation Plan to Steering Committee 
8/13 – Planning Commission
August/September – City Commission / Begin 42 Day Review Period
October – End Review Period / Return to Planning Commission
October / November – Final City Commission / PLAN ADOPTION

Check out the South Division “Comeback” Fashion Show!

Saturday, March 30 from 3:30pm-5:30pm

Grand Rapids Kroc Center
2500 Division Ave S, Grand Rapids, Michigan 49507

Join us to find your new look AND support the growth of our neighborhood businesses! South Division is home to a variety of retail stores that serve our diverse community, but may be undiscovered to the larger Grand Rapids resident. This is an opportunity to highlight the history, present, and the future potential of South Division.

Participating retailers include Fineline Boutique, Gentlemen Fashions, Italian Connection Men’s Wear, Koko B. House of Design, La Casa de la Cobija, and SNEAKRJEANUS. James Starks, morning anchor for ABC 13 On Your Side, will host the event. Doors open at 3:00pm.

Tickets are available: $5 General Admission; $10 VIP Seating; and $15 Family.

This event is being brought to you as a part of the South Division Corridor Plan study process, which will also be highlighted at the event. We are charging a small ticket price to cover a portion of the costs for the events. If you would like to attend but cannot afford the ticket price, or if you would like to sponsor additional tickets, please contact us.

To purchase tickets click HERE

Community Meeting #3 Set for Tuesday, February 5th!

Community Meeting #3
Tuesday, February 5th, 6:00 – 8:00pm
2007-2009 S Division (Pop-Up Headquarters)

Please join us at Community Meeting 3 to provide your input on vision drawings for important areas in the community!

Help to prioritize projects to improve the quality of life for local residents

Get the scoop on exciting changes coming to the neighborhood.

No registration required to attend. Food and refreshments will be served.

We look forward to seeing you there!

Give us your opinion on project ideas!

To give us feedback on some of the project ideas that will be discussed at the community meeting take our online survey by clicking HERE

The survey is 5 questions long and will inform the next steps of our planning process!

Give us feedback on your community with Visioning Survey, and the Housing and Retail Survey and be entered to win a gift card!

Retail and Housing Survey

The South Division Corridor Plan steering committee and planning team invite you to participate in our Retail and Housing Preferences survey where residents, local businesses, and other stakeholders can provide input regarding the future of development along South Division Avenue. Your input will inform our work as we prepare strategies to revitalize the Corridor and the surrounding neighborhoods.

The survey will remain open through Monday, November 12, 2018. Survey participants who include their name and email address will be entered into a drawing to win 1 of 4 $25 gift cards.

Para realizar la encuesta en español, haga clic AQUÍ.

Please direct any questions regarding the survey or additional feedback to:

English – Lance Dorn (

Español – Estefany Noria (

Couldn’t make it to Community Meeting 2 on October 17th?

Take the Visioning Survey!

On October 17th, 2018 the community met at the PLAN HQ for Community Meeting 2 to discuss their VISION FOR SOUTH DIVSION.  We are in the process of analyzing the results of the meeting, but if you could not make it (or you just want to give us more thoughts) take the Visioning Survey by following this link HERE

Community Meeting #2 Set for Wednesday, October 17th!

Community Meeting #2: Creating a VISION for South Division
Wednesday, October 17th, 6:00 – 8:00pm
2007-2009 S Division (Pop-Up Headquarters)

We will begin exploring several key locations along South Division (from Wealthy to just north of 28th Street) as well as our larger vision for the corridor. What policies and services are needed to keep residents and business owners along the corridor? How do we attract new investments, goods and services? We need your voice to help shape this vision. No registration required to attend. Food and beverages will be provided.

To Download a PDF of the flyer click HERE

Other upcoming events:

Support our Steering Committee at the LINC UP Community Spirit Awards
Thursday, October 11th, 6:00 to 8:00pm
The Wealthy Theater, 1130 Wealthy St SE

Our South Division Corridor Plan Steering Committee has been nominated in the Outstanding Collaborations award category. We are both humbled and thankful for this recognition. This event is in its 9th year, and is always a fantastic event. Please consider attending to support both our team and all of other fantastic nominees! Registration is required, but the event is free to attend. Please see the link below to LINC’s registration page.

Taste of South Division
Wednesday, October 31st, 5:30 – 8:00pm
2009 S Division (Pop-Up Headquarters)

Join us as we bring together the restaurants that make South Division a fabulous food destination, all in one place. Make this your Halloween celebration, or stop by before you hit the streets to trick-or-treat. Free food samples will be provided. We will have raffle prizes, a costume contest, and other entertainment. This will also be the closing event of our Pop-Up Headquarters in this location, so let’s make it a fun one!

Are you a restaurant interested in participating? E-mail Jose Nietes for additional details.

Stay up to date on all of the latest events by subscribing to the weekly newsletter. The latest addition can be found HERE

Two Events set for Wednesday, September 19th in the Pop-Up Headquarters!

On Wednesday, September 19th two events will be held at the New Pop-Up Space! (pictured below).

From 8:30 – 9:30am the South Division Business Breakfast Mixer will be held.  The intent of this event is to bring business owners together to network and share their concerns. It is also an opportunity for us to present our work to date regarding the Corridor Plan and encourage their participation going forward. Our Ambassadors have been visiting businesses to notify them of the event and have received a lot of interest, so we hope this will be a well-attended event. Steering Committee Members are encouraged to join. A link to the full flyer can be found HERE

From 6:00 – 8:30pm an Open House for the Pop-Up Headquarters will be held. Community Ambassadors and the Consultant Team will be on hand to lead people through the visual displays of the process and work to date, receive feedback, and answer questions. Steering Committee Members are encouraged to join. Food is being provided for attendees from Jamaica Dave’s (Chicken Curry and Jerk Chicken with rice) and El Globo (Tacos and Chips/Salsa).  A link to the full flyer can be found HERE 

Pictures of the Pop-Up Space:

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BONUS: Take a look at the resident feedback from Community Meeting #1

For English click Here

Para Español:  AQUÍ

Community Meeting #1 set for Tuesday, July 24th at 6pm

We invite you to share your story with us at Community Meeting 1! Come be a part of the process for developing the South Division Corridor Plan, and help to shape the future of the community!

The meeting will take place on Tuesday, July 24th from 6pm-8pm at the New Hope Baptist Church, 130 Delaware Street SW.

Food and refreshments will be served. We hope to see you there!

The flyer for this event can be found here.

South Division Corridor Plan Kickoff a Success

The Public Launch Event was held on May, 20th 2018 as a neighborhood celebration meant to gather the community for an afternoon of fellowship while providing an introduction and invitation to the upcoming Plan process. Interactive elements of the event featured voting on a Plan logo, and ideas for potential early action projects. The key goal of the meeting was to kick off the project with energy, enthusiasm and openness and to get residents excited about being part of the process.  Organizers and attendees felt the event was a major success and were excited for the future of the project.

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