Community Identity

The South Division Corridor has long suffered from a poor identity in relation to the City as a whole. Ask any long-time Grand Rapids resident about South Division Avenue and invariably you will find a negative response that includes crime, ethnic conflicts, blight, and other perceived or real concerns. Building and preserving community identity means the Plan must take steps to ensure that the community does not lose its core characteristics after implementation. The project team will continue to work to maintain South Division’s status as a tight-knit, well-connected, cultural destination for generations to come.

Priority Projects

The following Priority Projects that are intended to be led by the City and other community partners to help promote progress. These projects vary widely in size and scope but all of them are strategic in their purpose to effect positive change. The Plan recommends that the community consider three projects as the highest priorities for the Community Identity implementation agenda. The Priority Projects were designed and specifically selected as catalysts for creating positive activity through interconnection of new services and uses for the South Division Corridor and surrounding community. These are projects that have the potential to stimulate the revitalization of the area and trigger positive momentum for quality improvements and renewal. The Projects were developed through Meaningful Engagement and were prioritized through the voting of community members, the Steering Committee and the individual Working Group. To download all the projects click the link below.