Focus Area 3 – Division & Hall

Focus Area 3 is located in the center of the South Division Corridor and includes a large number of potential medium and smaller redevelopment sites, including many auto repair service and tire shops. Residents have mentioned on several occasions that the presence of these auto-oriented businesses is holding the neighborhood back.  As the Corridor transforms over time, many of these auto businesses may transition out of the area providing space for higher and better uses that help to enhance the neighborhood. Focus Area 3 also includes important community services including Home Repair Services of Kent County, No Greater Love Ministries, Our Lady of Sorrows Church, the Gerald R Ford Job Corps Center, Fair Housing Center of West Michigan, and the Lamb of God Church. Focus Area 3 is envisioned as a beautified hub for community-serving uses with new transit-oriented development, including a potential pharmacy and bank.

Redevelopment opportunities include transit-oriented development sites along South Division, live/work flex sites along Hall Street and South Division, retail sites within existing buildings north of Hall, and employment uses at the western edge of the area. The large vacant and blighted building at the southwest corner of Hall and South Division is envisioned to include a financial institution and/or pharmacy to help provide needed services for the community. The Focus Area could eventually include up to 100-200 residential units, as well as significant square footage for other uses. Residents would like to see improved lighting, additional street trees and landscape improvements throughout the area. New bicycle routes are desired on streets parallel to South Division, including Ionia and Euclid Avenues, while townhomes are the desired housing type along these residential corridors. New community spaces are highly desired, either as stand-alone facilities, or within mixed-use or live/work environments. Signage and wayfinding, neighborhood banners, painted bus lanes and improved crosswalks are necessary to make the area safer, more attractive and more pedestrian friendly.